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A Just Gold publication

The economic life of LGBTIQA+ Australia.

Australia has certification bodies for Indigenous owned businesses, women owned businesses and social enterprises. There is no equivalent body for LGBTIQA+ owned businesses. Pride in Business publishes research and analysis on what this means for LGBTIQA+ business owners and the organisations that buy from them, beginning with a national research report on LGBTIQA+ business ownership.

Just launched

Research framework published

The draft method is now public, and the advisory board will co design the final version. Read the framework.

Open now

Advisory board expressions of interest

Close on 6 December 2026. Volunteer and remunerated positions are available.

Census 2026

Asked for the first time

Sexual orientation and gender were asked on 11 August 2026. First results are due in June 2027.

March 2027

The research begins

Desk research and interviews, published free with its method and data.

Supplier diversity in Australia

Supplier certification in Australia, by business type

How supplier diversity works

Indigenous owned business

Supply Nation

Commonwealth target: 3.25 per cent of eligible procurements in 2026 to 2027, rising to 4 per cent by 2029 to 2030. Verification arrangements are changing in 2026 to 2027.

Social enterprise

Social Traders

No Commonwealth target. Members commit to spend and report it

Women owned business

WEConnect International

No Commonwealth target

LGBTIQA+ owned business

No Australian certifier

No Commonwealth target. What buyers recognise is the subject of our research

Sources: National Indigenous Australians Agency, Indigenous Procurement Policy, May 2026; Supply Nation; Social Traders; WEConnect International. Pages checked 19 September 2026. Whether Australian buyers recognise LGBTIQA+ ownership is the subject of our research and is not asserted here.

The Briefing

Latest analysis

All Briefing pieces
Policy

What the 2026 Census will show about business owners by sexual orientation and gender

The 2026 Census was the first to ask Australians about sexual orientation and gender, and its results will describe people who work in their own business by those characteristics. They will not provide a count of LGBTIQA+ owned enterprises, which would require a separate survey that no organisation has yet committed to build.

· 3 min read
Procurement

Recognising a supplier category does not by itself lead to purchasing

This analysis compares the mechanisms behind Australia’s supplier diversity categories and finds that recognising a supplier category is separate from using it, so research on LGBTIQA+ suppliers needs to examine both recognition and purchasing.

· 4 min read
Procurement

Record spending with certified social enterprises is not reported by owner identity

Social Traders reported 304 million dollars in member spending with certified social enterprises in the 2025 financial year, the highest annual total on record. This analysis sets out what the figures show about the market and why they cannot show how much reaches LGBTIQA+ owned businesses.

· 3 min read
Corporate Pride

Corporate Pride commentary has overlooked procurement, which on public evidence was never built at scale

Commentary on the retreat from visible corporate Pride has focused on sponsorship and marketing. This analysis looks at the procurement side of the relationship and finds that, on the public evidence, it was never built at scale.

· 3 min read
Policy

LGBTIQA+ Advisory Board recruitment opens while the research method is still in draft

The State of LGBTQ+ Business in Australia starts in March 2027, and members of the LGBTIQA+ Advisory Board are being recruited now so that they can test its method while it is still in draft. The board’s role, funding, terms and application process are set out below.

· 4 min read
The State of LGBTQ+ Business in Australia

The four research questions

Read the research brief
Recognition

Do Australia’s major buyers recognise LGBTIQA+ ownership as a supplier diversity category?

This is the central question of the research, which will scan the published supplier diversity and social procurement policies of the ASX 50 and the major Commonwealth and state purchasing agencies, one document at a time, distinguishing a policy that is silent on LGBTIQA+ ownership from one that excludes it, and published recognition from evidence of purchasing.

Ownership

How many LGBTIQA+ owned businesses are there?

The 2026 Census will let owner managers be described by sexual orientation and gender for the first time, but it counts individuals, so it cannot say how many enterprises they own. Any estimate of enterprise numbers will be presented as a range with its method shown.

Comparison

How does Australia compare?

The United States and Canada have certified LGBTIQA+ owned businesses for years and place them inside national supplier diversity systems. The research will set out what those models do, what they cost and what does not transfer.

Experience

What do owners and buyers say?

Interviews with LGBTIQA+ business owners and procurement leads, on why LGBTIQA+ owned businesses do not appear in supply chains and what would have to exist for that to change.

Explainers

How the purchasing systems work

All explainers
Supplier diversity

How supplier diversity works in Australia and why the rules differ by buyer

Supplier diversity in Australia is a set of separate arrangements for Indigenous, social enterprise, women owned and disability suppliers, each with different rules and different force. This explainer sets out how each one works, what gives a category weight with buyers, and where LGBTIQA+ owned businesses currently sit.

· 4 min read
Social procurement

Social procurement: how it differs from donations, sponsorship and supplier diversity

Social procurement adds a social outcome to an ordinary purchase. This explainer sets out the direct and indirect routes, how social procurement differs from donations, sponsorship and supplier diversity, and why purchasing from LGBTIQA+ owned businesses may go unrecorded.

· 3 min read
Certification

Supply Nation and Social Traders: what their certification establishes

Supply Nation and Social Traders both help buyers find suppliers, but they verify different things. This explainer compares what each certification establishes, how each is funded, and what the comparison means for any proposal to recognise LGBTIQA+ suppliers.

· 4 min read
International

How LGBTIQA+ supplier certification works in the United States and Canada

This explainer compares the supplier certification programs run by NGLCC in the United States and the Canadian Queer Chamber of Commerce with the one Australian buyer definition that already recognises the category. It finds that fees, identity evidence and eligibility rules are central to how each scheme works, and that the open issue for Australia is whether buyers and owners would use a scheme.

· 4 min read
Business

Networks, fairs, festivals and directories for LGBTIQA+ business owners in Australia

The networks, fairs, festivals and directories available to LGBTIQA+ business owners in Australia are spread across states, organisations and formats. This explainer sets out what each type of channel offers, which kinds of business each is likely to suit, and the other certifications and mainstream support that LGBTIQA+ owners can use.

· 4 min read
Policy

Discrimination law and the LGBTIQA+ business owner: finance, customers, employment and complaints

Federal law has prohibited discrimination on the grounds of sexual orientation, gender identity and intersex status since 1 August 2013. This explainer sets out how that protection applies when a business owner seeks finance or insurance, deals with customers and contracting organisations, and employs staff, and identifies where the protection is limited or uncertain.

· 4 min read
Procurement

Supplier onboarding with large Australian buyers: what a small business needs to prepare

A large company or government agency must set a small business up as a supplier before it can buy from it. This explainer sets out what onboarding usually requires, where to register for government work, how payment terms are enforced, and how questions of identity arise in the process.

· 7 min read
Procurement

Victoria’s Social Procurement Framework: how it works and where LGBTIQA+ owned businesses fit

Since 2018, Victorian Government buyers have been expected to use their purchasing to create social and environmental value, which affects how tenders are written and scored. This explainer sets out what the Social Procurement Framework asks of buyers and finds that LGBTIQA+ ownership is not one of its categories, although LGBTIQA+ owned businesses can still benefit from it in other ways.

· 3 min read
LGBTIQA+ Advisory Board

The board will co design the research before it begins in March 2027

The board has not yet been appointed. Expressions of interest are now open, and the people appointed will co design The State of LGBTQ+ Business in Australia with us: its method, the interviews and how the findings are presented. The board will also advise Just Gold on how to increase its impact in LGBTIQA+ communities.

At least three seats are reserved for members based in Victoria. The board is funded through the Victorian Government’s LGBTIQA+ Organisational Development program. The research is national and funded by Just Gold, and expressions of interest are welcome from across Australia. Five to eight members, meeting quarterly for about two hours, on twelve month terms. Expressions of interest close on 6 December 2026.

Read the position description
The Victorian Pride Centre in St Kilda, Melbourne
The Victorian Pride Centre, St Kilda. Image supplied.
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Who is behind it

Funded and published by Just Gold, with research review by the Aurum Foundation

About Just Gold
Funder and publisher

Just Gold

Australia’s first certified social enterprise management consultancy and creative agency, Autistic and LGBTIQA+ owned and led. Pride in Business is part of its impact program. Just Gold funds and publishes the work, with no subscriptions to purchase and no paid placements. It builds on Just Gold’s earlier LGBTIQA+ work, from Think Pride to the 2019 Pride Program. Where this work comes from.

Research review partner

Aurum Foundation

A registered charity, separate from Just Gold, that supports equity work commercial models do not fund. It is the research review partner and will provide expert review and intersectional analysis once the research begins.

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